Kool and Colorful

Posted by Steve on Apr 17th 2013 in: American Packaging, Packaging around the world, Water & Soft drinks

Kool Aid Jammers Fruit Juice on shelf

Kool Aid is another American icon, though from a slightly more recent period of history when convenience and technology triumphed over any concerns about unhealthy additives. Now available in original powder, concentrated liquid and this ready to drink format, it’s managed to stay relevant to consumers through innovation. Wherever you see it in-store it’s colourful, happy and good value for money. I’m betting that the smiley mascot has a name and a TV advertising career, but for me he could do with a lot more personality on-pack. Much more on that topic here.