Pile it high, mix it up

Posted by Steve on Apr 17th 2013 in: American Packaging, Packaging around the world, Wines & Spirits

a display with spirits and mixers

Despite the un-seasonally cold weather Diageo’s promotional calendar says it’s time for a barbecue, and here’s the drinks menu. It certainly looks like the whole street’s invited, because everything here comes in large. And whilst the display itself is literally unmissable, it could try a bit harder to make me feel like I’m going outside and socialising, not staring at a wall of cheap wrapping paper. Maybe there’s a law against showing people enjoying themselves, but this is crying out for some feel-good graphics.