Cheezy does it…

Posted by Steve on May 13th 2013 in: American Packaging, Biscuits & Crackers, Packaging around the world

Cereals Packages on a Supermarket Shelf

There were many contenders for good old-fashioned hard-selling packaging, but this one got my vote for a great Call-to-Action brand name, clear variety coding with no loss of impact, and even a sub-brand thrown in to the mix with no confusion caused. The only thing I’m not getting is a feeling of the taste of cheese, but maybe the big red box does that for the locals.

Meanwhile for the ladies at this nibbles party there’s a very light and elegant offer from Kellogg’s. The UK version has a lot more taste appeal; thanks for that Kevin…