In search of meaning

Posted by Steve on Sep 03rd 2013 in: How the financial crisis affects branding, Packaging around the world, Personal care

Several Fragrances on Shelf

It’s tough being a young man, having to work out who you really are whilst getting an education, a job, and a girlfriend, to name but three essentials of adult life (at least for someone attracted to a brand named ‘Straight’).

Your fragrance of choice can help with several of these challenges, and whilst I am well outside the target group I was instantly attracted to the distressed metal tins of these special editions (shame about the bog-standard bottle). But whilst the ‘Freedom’ variant offers a spectacular range of benefits including Confidence, Authenticity and even Passion, the ‘Discovery’ packaging is somewhat less effusive about its offer.

But I guess that’s the nature of discovery, you have to open the box and make up your own story.