Eastern promises
Oct 24th, 2013
Written by: Steve Osborne
All
I was recently fortunate enough to be invited to attend market research with consumers in Indonesia and Vietnam. These are…
Oct 24th, 2013
Written by: Steve Osborne
All
I was recently fortunate enough to be invited to attend market research with consumers in Indonesia and Vietnam. These are…
Oct 24th, 2013
Written by: Steve Osborne
All
Feeding and fueling the Expats is high on the list for Singapore supermarkets, at least those in the business district….
Oct 24th, 2013
Written by: Steve Osborne
All
Ah that’s better, a shelf full of products I can’t read and don’t recognise. There’s something deeply symbolic about Chinese…
Oct 24th, 2013
Written by: Steve Osborne
All
These private label packs caught my eye for several reasons, not least for the name of the store. Cold Storage…
Oct 24th, 2013
Written by: Steve Osborne
All
We all recognise the power of the phrase ‘Laboratoires Garnier, Paris’, replete as it is with the semiotic power combo…
Oct 24th, 2013
Written by: Steve Osborne
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Despite the high levels of chilled distribution in Singapore there’s clearly a need for products to remain fresh on ambient…
Oct 24th, 2013
Written by: Steve Osborne
All
There’s a thin line between fitting in with market codes and copying the leading brand. I guess when the leading…
Oct 24th, 2013
Written by: Steve Osborne
All
No shortage of black-splodges on milk packs throughout the world of course, but this one caught my eye for a…
Oct 24th, 2013
Written by: Steve Osborne
All
In Western Europe kids tend to like a small and fairly predictable range of flavours and textures but in Asia…