Memories of Home

Posted by Steve on Oct 24th 2013 in: Eastern promises, Packaging around the world, Water & Soft drinks

Several Energy Drinks on a Supermarket Shelf

Feeding and fueling the Expats is high on the list for Singapore supermarkets, at least those in the business district. The Expats are many and varied, so the shelves are filled with lots of brands from ‘home’, and that could be anywhere from Japan to Scotland. French and Italian brands show up quite a lot too as signifiers of proper food and good taste, whilst Australia is relatively close and gets a fairly large representation. What amused me here at the Energy shelf, apart from the delicious irony of Dark Dog Light, was the idea that Red Bull exists in both local form (after all it was ‘discovered’ in this region), and also as a European import, complete with EU endorsement. I think I’ll go with the raw energy of Asia.