Chance to shine

Posted by Steve on Oct 31st 2014 in: Personal care, Retail therapy at the airport

Chanel Chance Fragance Display at an airport

I’ve heard of Chanel, but beyond No. 5, Coco and I seem to remember there was once a No. 9, I know nothing about their brand portfolio. But now I know this one, thanks to a simply brilliant piece of travel retail design. Simply is the key word, with a single brand, a small range of product and packaging options, a charming set of key visuals and a subtle call to action, all presented in acres of both 2D and 3D space. I’m getting romantic, elegant, fruity, and that lovely green one for my wife…