Archive for June 2016

Are brands re-discovering ‘visual authenticity?’

Nordur Salt Crafted Packaging

I’ve written frequently on the subject of so-called ‘craft’ brands springing up everywhere. According to packaging design website The Dieline, such brands are harnessing a trend towards ‘visual authenticity’ in their design language. The Dieline’s founder Andrew Gibbs coined this term recently and defined it as: ‘a real, trusted, human connection to the products and…

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