Jul 15, 2014

A Great British cup of… coffee?

Despite our long association with tea, there are a handful of British companies with a coffee heritage (often related to coffee and tea houses, that flourished in the late 19th and early 20th centuries).

Taylor’s of Harrogate new design sticks with its long-standing use of art metaphors to capture the feeling that each blend offers. Evocative names support the emotional storytelling as before, so the only change is a more formal corporate brand, using a san-serif typeface in a rectangle. Yes I had spotted the friendly script in there as well, but somehow this doesn’t compensate and the brand feels no less distant.