Olympics ‘Worldwide Partner’ Coca Cola have designed a double-sided can to support the USA Olympic Team in the London 2012 games.
One side of the can has a simple typographic message stating its purpose, signed off with a neat sponsorship logo that integrates the Union Jack and Olympic rings with the coke bottle icon.
The other side of the design shows silhouettes of athletes taking part in a variety of different sports.
The clever part of this simple design is the nod to the ‘stars and stripes’ of the United States flag, the stars of the design being the Olympic athletes who will represent their country.