With brands like Punk IPA and Trashy Blonde, Brew Dog is a company whose aggressive wit leaves you in no doubt about its subversive attitude to the cosy image of brewing.
Standing out like the proverbial dog’s parts, the one colour packaging sticks two fingers up at the gorgeous and intricate crafted labels and bottles all around.
This is one label that forces you to read its manifesto, and I wasn’t disappointed: ‘It is quite doubtful that you have the taste or sophistication to appreciate the depth, character and quality of this premium craft brewed beer. We don’t care if you don’t like it.’
I don’t like it, I love it.