Perhaps the French can help us with the emotional side of these sexy little capsules? Indeed they can, with both of these well-known names staying firmly on-brand by celebrating the allure of dressing in black. There’s still clear communication of a system (or as Carte Noire prefers, ‘Collection’), but here it’s about coffee type, strength and tasting notes, very much à la Nespresso.
By standing for something as brands (albeit very similar somethings), the pod is put in its place in the hierarchy as just the delivery mechanism.
We now know that pods and pads are round and make good coffee conveniently. So what else have you got?