1. World Map made of Coffee Beans

    The story of the discovery, cultivation, trading and global adoption of coffee is a long and fascinating one but not, you’ll be pleased to hear, the topic of this article. What I’m interested in is which part of the coffee story gets told on packaging, and why? More importantly could we do better, and what…

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  2. World Map made of Coffee Beans

    The story of the discovery, cultivation, trading and global adoption of coffee is a long and fascinating one but not, you’ll be pleased to hear, the topic of this blog. What I’m interested in is which part of the coffee story gets told on packaging, and why? More importantly could we do better, and what…

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  3. Tesco, Costa and Starbucks Coffee Blends at the Supermarket

    Tesco’s premium private label adopts the codes of import/export trading, sporting faux stamps and handwritten ‘blackboards’. Mixing metaphors at will, these are placed at an angle to symbolise the personal touch (only machines put them on straight, it seems). The black matt bags with contrasting bright foil coding colours is a sensual treat, suggesting high…

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  4. Several Coffee Blends on a Supermarket Shelf

    The simple bright red ‘brick’ of Douwe Egberts Aroma Rood is an icon in The Netherlands, and it’s been recently restored to that status by some much-needed design simplification (the white top stays because that’s part of the packaging memory structure). Albert Heijn’s pack makes clear that this is not ownable, but it still needs…

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  5. Several Coffee Blends on a Supermarket Shelf

    Despite our long association with tea, there are a handful of British companies with a coffee heritage (often related to coffee and tea houses, that flourished in the late 19th and early 20th centuries). Taylor’s of Harrogate new design sticks with its long-standing use of art metaphors to capture the feeling that each blend offers….

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