1. Letter from America (extra helping)

    Posted by Steve on May 13th 2013 in: American Packaging

    State Fair Corn dogs packaging

    Continuing the theme of American packaging from the previous blog, this time we look at some other product categories and seek to distinguish universal from local cultural references, in deciding what sells from the shelf. The world already knows a lot about American visual culture from movies, TV and of course global brands, but my…

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  2. Beer Packs at the Supermarket

    According to this highly informative blog, about 93% of America’s beer is produced by 2% of its breweries, and here’s a couple of the best known mega-brands behind those statistics. Trends in the beer market however are strongly in favour of the little guys (microbrewers), who grew 13% in a declining market last year. To…

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  3. Cereals Packages on a Supermarket Shelf

    There were many contenders for good old-fashioned hard-selling packaging, but this one got my vote for a great Call-to-Action brand name, clear variety coding with no loss of impact, and even a sub-brand thrown in to the mix with no confusion caused. The only thing I’m not getting is a feeling of the taste of…

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  4. Beer Packs on a Supermarket Shelf

    Speaking of microbrewers as we were above, outlets like Whole Foods are natural allies and promote the sector strongly. As Thompson Dawson’s article points out, the design language here ‘celebrates the uniqueness of their approach to brewing with highly expressive, sometimes even hand-drawn labels’. There were indeed some fine examples of this on display, though…

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  5. Amy's Frozen Pizza on a Supermarket Shelf

    What’s the first thing you see here? I’m seeing the first slice of a delicious pizza, and a clever design system that enhances the mass display effect. Differently shaped wedges for each recipe attempt to ‘keep it real’, and a faux signature suggests there may be a real person behind all this; someone called Amy,…

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