1. Nordur Salt Crafted Packaging

    I’ve written frequently on the subject of so-called ‘craft’ brands springing up everywhere. According to packaging design website The Dieline, such brands are harnessing a trend towards ‘visual authenticity’ in their design language. The Dieline’s founder Andrew Gibbs coined this term recently and defined it as: ‘a real, trusted, human connection to the products and…

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  2. Bacardi Old and New Packaging on Shelf

    Most famous spirit brands have a long history and a complete archive of labels and bottles past. That makes it easy to research and bring back elements of an old favourite from an appropriate period. The challenge is to make it look not like a special nostalgia edition, but to emphasise the craftsmanship of those…

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  3. Leonidas Chocolate Crafted Packaging

    The remarkable thing about this packaging is the contrast between the ornate and traditional style of the 78-year-old logo, and the simple line work and stamp effect print of the illustrations. With most Belgian chocolate brands seemingly stuck in the pomp and circumstance of being a Belgian chocolatier, this humble yet elegant style comes as…

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  4. Nestle Chocolate Crafted Packaging Netherlands Shelf

    Named after an artist’s studio or workshop, the craft pretensions of this new range from global giant Nestlé are boldly stamped onto its matt paper banderol effect. The sub-brand typeface is true to a period of basic letterpress printing, and the stamp effect (which includes the Nestlé logo – bet that wasn’t in the guidelines)…

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  5. BolletjeRusks

    According to thedutchtable.com blog, Beschuit (Dutch rusk) has been around since the 1400’s, when it was reputed that the Bishop of Utrecht (no less) was a fan of this ‘twice-baked bread’. During the 1600’s, the city of Wormer made quite a name for itself with a refined form of beschuit, which compared favourably with its contemporary the…

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