1. BolletjeRusks

    According to thedutchtable.com blog, Beschuit (Dutch rusk) has been around since the 1400’s, when it was reputed that the Bishop of Utrecht (no less) was a fan of this ‘twice-baked bread’. During the 1600’s, the city of Wormer made quite a name for itself with a refined form of beschuit, which compared favourably with its contemporary the…

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  2. Baked-in attraction

    Posted by Steve on Mar 10th 2015 in: Biscuits & Crackers, Trust me, I'm healthy...

    Baked "Healthy" Snacks on Shelf - Trust me, I'm healthy Issue

    We’ve already seen how ‘natural’, ‘transparent’ and ‘simple’ codes connect to an aura of health without saying a word. But words can help to provide the final nudge to credibility and trust. Just think how many times you didn’t want that restaurant dessert until you read the word ‘caramelised’. In Snackland that word is ‘baked’,…

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  3. Cereals Packages on a Supermarket Shelf

    There were many contenders for good old-fashioned hard-selling packaging, but this one got my vote for a great Call-to-Action brand name, clear variety coding with no loss of impact, and even a sub-brand thrown in to the mix with no confusion caused. The only thing I’m not getting is a feeling of the taste of…

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  4. Pepperidge Farm Biscuits range on a supermarket shelf

    Pepperidge Farm made a corner of the consumer’s mind all their own when they first launched white paper-feel bags to imitate corner-shop bakers. Whilst the conviction of the original packs seems to have been watered down judging by the right side of this display, at least they’re getting it right with Kids’ sub-brand Goldfish. The…

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  5. Breakfast Cookies on shelf

    Well I wasn’t sure that the Brits would take to breakfast biscuits, but a £40 million Belvita brand built from scratch says that we have. It’s managed this by cleverly borrowing breakfast cereal imagery, not just with wheat ears and sunshine but also through format where the tall box plays its part. The standing biscuit…

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