1. Dorset Cereals Granola on Shelf

    I would definitely rank myself in the top 10 fans of the original Dorset Cereals packaging. It remains a shining exemplar of the amazing power of design to transform the codes of a market, and attract a large new group of buyers to a previously tired category. If you really want to know how design…

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  2. List of benefits on a Snack Bag

    Despite the high levels of chilled distribution in Singapore there’s clearly a need for products to remain fresh on ambient shelves too. This local bread proudly announces its Japanese ingredients and ‘Fresh Dot’ technology, which is a freshness indication provided by that turquoise tag inside. Reading that long list of benefits delivered in the first…

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  3. Several Cereals Packages on Shelf

    The cereal aisle is a busy place, the visual equivalent of Times Square mixed up with Piccadilly Circus on New Year’s Eve. For a Mum with kids, trying to decode this lot must hurt her eyes. But looking closer at this fixture in Nicosia, it’s clear that the two big players Kellogg’s and Nestlé have…

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  4. Choco Snacks on shelf

    At last, here’s what I came for, some unspoilt by progress, all-American nostalgia, served up by a badly drawn comic-book heroine. I could say that these packs fall between two stools – not quite charmingly original and individual nor maximising an old-school story with consistency and style; or are they simply revealing the innocence of…

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  5. Quaker Oat Porridge on Shelf

    Great to see the very first packaged brand, launched by William Henry Crowell in 1860, still going strong. The portrait of the un-named gentleman has never looked better, hanging centrally over a very straightforward and restrained design system based on square colour blocks. If I’m being picky this information panel doesn’t feel very integrated and…

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