1. Tesco, Costa and Starbucks Coffee Blends at the Supermarket

    Tesco’s premium private label adopts the codes of import/export trading, sporting faux stamps and handwritten ‘blackboards’. Mixing metaphors at will, these are placed at an angle to symbolise the personal touch (only machines put them on straight, it seems). The black matt bags with contrasting bright foil coding colours is a sensual treat, suggesting high…

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  2. Several Coffee Blends on a Supermarket Shelf

    The simple bright red ‘brick’ of Douwe Egberts Aroma Rood is an icon in The Netherlands, and it’s been recently restored to that status by some much-needed design simplification (the white top stays because that’s part of the packaging memory structure). Albert Heijn’s pack makes clear that this is not ownable, but it still needs…

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  3. Several Coffee Blends on a Supermarket Shelf

    Despite our long association with tea, there are a handful of British companies with a coffee heritage (often related to coffee and tea houses, that flourished in the late 19th and early 20th centuries). Taylor’s of Harrogate new design sticks with its long-standing use of art metaphors to capture the feeling that each blend offers….

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  4. Several Instant Coffee Blends on a Supermarket Shelf

    Welcome to instant coffee world UK, where the dominant code has become a faceted, tall jar with a robust plastic lid. Previously a single variant, Nescafé’s Gold Blend now sports at least four extensions in the form of Black Gold, Gold Crema, First Harvest (a Fairtrade style initiative), and Barista Blend (which comes in a…

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  5. Several Instant Coffee Blends on a Supermarket Shelf

    Not quite ready to leave the safe world of Instant coffee for the unknown territory of pods, pads and capsules? Then take a small step into the brushed aluminium showroom of wholebean (or all bean) instants. Borrowing colour codes from coffee machines and other hardware, these tins, cans and pouches speak the language of ‘improved…

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