1. 3D printed food, seen at ISM Cologne

    On Monday I paid a visit to the ISM, Europe’s biggest trade fair for sweets, chocolate and snacks. Though still majoring on candy, chocolate and ‘fine bakery’ products, ISM’s marketing noted that it had ‘expanded its offer to include current nutrition trends in the snacks sector and further products for in-between snacking enjoyment’. These included fruit &…

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  2. Leonidas Chocolate Crafted Packaging

    The remarkable thing about this packaging is the contrast between the ornate and traditional style of the 78-year-old logo, and the simple line work and stamp effect print of the illustrations. With most Belgian chocolate brands seemingly stuck in the pomp and circumstance of being a Belgian chocolatier, this humble yet elegant style comes as…

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  3. Nestle Chocolate Crafted Packaging Netherlands Shelf

    Named after an artist’s studio or workshop, the craft pretensions of this new range from global giant Nestlé are boldly stamped onto its matt paper banderol effect. The sub-brand typeface is true to a period of basic letterpress printing, and the stamp effect (which includes the Nestlé logo – bet that wasn’t in the guidelines)…

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  4. Dutch and Spanish Chocolate Milk Brands Packaging

    Most European countries have a heritage brand of chocolate milk, with an enviable position in the consumer’s mind as their first memory of the intoxicating taste of chocolate. That makes nostalgia part of their DNA to some degree, which allows them to fuse the past and the present more seamlessly than brands in many other…

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  5. Toblerone's airport display with Amsterdam canal houses shape

    I don’t know the proportion of global sales of Toblerone delivered by the Travel Retail channel, but with regular room-sized promotional campaigns it has to be significant. This time it’s a special souvenir pack personalised to the city you’ve just visited, stacked high and wide in a glittering walk-through display of triangular gold graphics and…

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