1. Nordur Salt Crafted Packaging

    I’ve written frequently on the subject of so-called ‘craft’ brands springing up everywhere. According to packaging design website The Dieline, such brands are harnessing a trend towards ‘visual authenticity’ in their design language. The Dieline’s founder Andrew Gibbs coined this term recently and defined it as: ‘a real, trusted, human connection to the products and…

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  2. Mjólkursamsalan Dairy Co-operative special black packaging

    My first thought on seeing this milk fridge (plus infographic poster) in an Icelandic supermarket was that I had chanced upon the most radically-redesigned pack in history. In most countries Milk is sold via very clear colour codes, for full-fat, semi-skimmed, homogenised, etc. Why would anyone change a yellow pack with a bold red stripe…

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  3. Dutch and Spanish Chocolate Milk Brands Packaging

    Most European countries have a heritage brand of chocolate milk, with an enviable position in the consumer’s mind as their first memory of the intoxicating taste of chocolate. That makes nostalgia part of their DNA to some degree, which allows them to fuse the past and the present more seamlessly than brands in many other…

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  4. Fresh from the farm

    Posted by Steve on Mar 10th 2015 in: Dairy products, Trust me, I'm healthy...

    Healthy Yoghurt on the Netherlands Supermarket Shelf - Trust me I'm healthy Issue

    If there’s a theme emerging from the blog so far, it’s a trend towards natural ingredients with minimal processing. Of course the p-word is never seen on packaging -even fruit Yo-Yos are ‘gently baked’. Milk and dairy products are already seen as intrinsically good and minimally processed, so they are well-placed to take advantage of…

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  5. Cheese Snacks on Shelf - Trust me I'm healthy Issue

    From the first moment that your Mum makes you drink milk when you’d really rather have fizzy pop, dairy is seen by kids as pretty boring. Determined not to be tarred with the same brush, cheese has reinvented itself for younger consumers by becoming something they can play with. The packaging has the challenge of…

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