1. Eastern promises

    Posted by Steve on Oct 24th 2013 in: Eastern promises

    eastern promises

    I was recently fortunate enough to be invited to attend market research with consumers in Indonesia and Vietnam. These are representative of each side of a well-known divide in attitudes between Far East societies, known as ‘Chopstick’ and ‘non-Chopstick’ cultures. I’ll let you work out the differences, but the starting point for this journey was…

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  2. Several Energy Drinks on a Supermarket Shelf

    Feeding and fueling the Expats is high on the list for Singapore supermarkets, at least those in the business district. The Expats are many and varied, so the shelves are filled with lots of brands from ‘home’, and that could be anywhere from Japan to Scotland. French and Italian brands show up quite a lot…

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  3. Alien soup

    Posted by Steve on Oct 24th 2013 in: Eastern promises, Soup

    Cantonese Soup Packs on Shelf in Asia

    Ah that’s better, a shelf full of products I can’t read and don’t recognise. There’s something deeply symbolic about Chinese characters (that’s what they call a truism!), but especially when hanging vertically. I asked a friend of mine for further explanation and learned that this is the traditional way of writing, though the horizontal option…

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  4. Smart essentials

    Posted by Steve on Oct 24th 2013 in: Crisps, Snacks & Nuts, Eastern promises

    Dried Fruit Snacks

    These private label packs caught my eye for several reasons, not least for the name of the store. Cold Storage doesn’t specialise in chilled or frozen goods, yet the name does have a certain ring of quality that I suspect is magnified when English is your second (or third) language. The packs also do better…

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  5. Toiletries on a Supermarket Shelf

    We all recognise the power of the phrase ‘Laboratoires Garnier, Paris’, replete as it is with the semiotic power combo of Frenchness and science. Here in Singapore there are quite a lot of ‘L’apostrophe’ brands for the same reason, and in case you didn’t get it we’ll call this one ‘L’Action’ so you know it…

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