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Shelf Life

Welcome to this special edition of Shelf Life, the blog that comments on the new brands, new packaging designs and innovations popping up daily in supermarkets, worldwide. Nowadays the blog lives on my Linked-In profile, but I thought it might be useful to collate the top 10 ‘liked’ posts from the past 3 months. Enjoy!…

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UK Food Trends – a long(ish) view

I distinctly remember buying my first frozen ‘ready meal’ as a student in the 1980’s – a Sharwood’s Beef Bourguignon. It was eye-wateringly expensive (over £2!) but it looked ravishingly delicious and sophisticated in its glossy white box. Studying for a Chemistry Ph.D at the time, I had no clue that I would spend my…

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Shelf Life

Welcome to this special edition of Shelf Life, the blog that comments on the new brands, new packaging designs and innovations popping up daily in supermarkets, worldwide. Nowadays the blog lives on my Linked-In profile, but I thought it might be useful to collate the top 10 ‘liked’ posts from the past 3 months. Enjoy!…

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So – which half of your advertising budget is wasted?

If my latest reading is to be believed, the message part. Having recently read and reviewed the excellent ‘The Anatomy of Humbug’ by Paul Feldwick, I was drawn to some of the Author’s references for a deeper dive into the mystery of how advertising works. Feldwick’s book had already convinced me that the subconscious was…

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