1. Display window in Cyprus

    Here in Cyprus, a place I’ve been coming to for 20 years, the financial crisis is very real and visible. Nicosia’s main street, formerly lined with cool cafés and fashion boutiques, has ‘shut up shop’ and the centre of activity has moved to the old town. In many ways this represents a full circle of…

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  2. Coca Cola Advertising Corner in a Greek Supermarket

    I read recently that one of Coca Cola’s defining values is that it’s always there for you in a time of crisis. At a corporate level, when natural disasters strike Coca Cola bottlers stop production of everything but water, and distribute that for free. A financial crisis might not seem so disastrous, but people are…

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  3. Several Greek Brands Orange Juice

    Oranges really do grow on trees in Cyprus, a fact that is evident in gardens and even in many tree-lined streets. In that context I found it interesting that the packaging seems far more contrived than in Northern Europe, where we tend to prefer the stripped-down natural look. I guess Mediterraneans need a good reason…

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  4. Coffee Blend in a Greek Supermarket

    What would the world do without tea and coffee? These magical elixirs offer relaxation, sociability, refreshment and consolation, sometimes all in the course of one cup. Whilst tea tends to taste fairly similar the world over, coffee comes in a variety of strengths, textures and aromas and can often tell you where you are in…

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  5. Olive Oil in a Greek Supermarket Shelf

    The Mediterranean diet isn’t a differentiating proposition here of course, so olive oil brands of all price levels abound. Many of these might look like an authentic if unsophisticated discovery brand sitting on the top shelf at Waitrose or Albert Heijn, but here they look like the undifferentiated and unbranded commodities that they are. A…

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