1. Is grey the new black?

    Posted by Steve on Jul 29th 2013 in: Is grey the new black?


    Welcome to the latest Shelf Life, a smorgasbord of images from assorted categories of food and drink around Europe, with special guest country: Russia! The image here shows what you’re not allowed to bring in to a shopping mall in Moscow, though I presume you can actually buy a trolley bag and take it out….

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  2. 50 covers of grey

    Posted by Steve on Jul 29th 2013 in: Is grey the new black?, Pot luck

    Bookshelf with Mother's Day special offer

    Is the Harry Potter-esque success of the ‘Fifty Shades’ novels anything to do with the Author’s decision to brand herself through initials? If sales are anything to go by, ‘E L’ could be the new ‘J K’. They also both specialise in fantasy, though the tools of the protagonists’ trades are somewhat different. From a…

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  3. Full metal jacket

    Posted by Steve on Jul 29th 2013 in: Is grey the new black?, Wines & Spirits

    Different Beluga Vodka Bottles on Shelf

    Premium spirits spend a lot of time and effort getting the label (and closure) printing right, to convey quality, craft and attention to detail. But when everyone’s brand gets gold-foiled details, textured matt paper, realistic ink signatures and embossed medals, where do you turn for a point of difference? Bring on the Blacksmith! Beluga’s super…

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  4. Different Spanish Wine Brands on Shelf

    Design is full of clichés (that lovely French word for overused metaphors) because they work. The idea of a winemaker jotting down and signing a personal message to you, the buyer, is made even more powerful when you imagine that he also tore the page from a crisp, white, estate-stamped notepad. The design challenge is…

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  5. Dutch Herring Boxes

    If there was such a thing as design Twitter, then the kind of packaging that wants to be your friend (AKA ‘do me an innocent’) has been trending for years. It even attracted a rather sarcastic blog. Whilst the UK may be a bit tired of ‘wackaging’ it’s still spreading throughout Europe, but here in…

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