1. Olympic spirit

    Posted by Steve on Jul 13th 2012 in: Olympic spirit, Special edition packs

    Olympic Circles made of donuts "London 2012"

    After seven years of planning, preparation and creation the London 2012 Olympics are finally upon us. Whilst the architecture and showmanship might not be quite up there with Beijing 2008, the project has redeveloped a neglected area of London’s eastern suburbs, and built excellent stadia for the event itself and future athlete training. Many Londoners…

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  2. Scoring a winner

    Posted by Steve on Jul 13th 2012 in: Olympic spirit, Personal care, Special edition packs

    London 2012 Olympic Games Adidas Special Edition

    As a London 2012 Olympic partner and with a British diving champion as their ambassador, it was only natural that adidas created a special edition body care packaging to celebrate the games. These packs stood out to me because although they use the Union Jack, a second look reveals that the flag design simulates the…

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  3. Cardbury Chocolate gold medal

    Cadbury’s have gone the extra mile with its Olympic product and promotional activity, but one pack in particular stood out for me. When Cadbury’s Dairy Milk gave away a chocolate gold medal with a red, white and blue ribbon with their Easter egg earlier in the year it was a real winner, adding value in…

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  4. Cardbury Olympic Games 2012 Special Edition

    As a big chocolate fan I was pleased to see Cadbury as the official ‘treat sponsor’ for London 2012. The brand has used its sponsorship to bring out a number of different limited edition chocolate bars over a longer period than most, launching promotions such as ‘spots v stripes’ and ‘big race’ in 2011. A…

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  5. All American

    Posted by Steve on Jul 13th 2012 in: Olympic spirit, Special edition packs, Water & Soft drinks

    Coca Cola Olympic Games 2012 Special Edition

    Olympics ‘Worldwide Partner’ Coca Cola have designed a double-sided can to support the USA Olympic Team in the London 2012 games. One side of the can has a simple typographic message stating its purpose, signed off with a neat sponsorship logo that integrates the Union Jack and Olympic rings with the coke bottle icon. The other…

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