1. Mjólkursamsalan Dairy Co-operative special black packaging

    My first thought on seeing this milk fridge (plus infographic poster) in an Icelandic supermarket was that I had chanced upon the most radically-redesigned pack in history. In most countries Milk is sold via very clear colour codes, for full-fat, semi-skimmed, homogenised, etc. Why would anyone change a yellow pack with a bold red stripe…

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  2. Dutch and Spanish Chocolate Milk Brands Packaging

    Most European countries have a heritage brand of chocolate milk, with an enviable position in the consumer’s mind as their first memory of the intoxicating taste of chocolate. That makes nostalgia part of their DNA to some degree, which allows them to fuse the past and the present more seamlessly than brands in many other…

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  3. Veuve Clicquot Champagne display at the airport

    It seems obvious in hindsight, but you’ve got to applaud the insight that Veuve Cliquot now mines with great panache, to distinguish its brand from dozens of other champagnes: Travellers love accessories. For besuited business blokes it’s a quick rummage in the electrical section, hoping to find yet another bargain camera or an iPhone charging…

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  4. Noodles packs

    Visiting supermarkets in far away places is at least as much fun as going to local art galleries, even if the display values aren’t always up to the same standards. Nowhere is this more true than the noodle aisles in Vietnam, where there must be 100 brands of assorted styles of this staple food, taking…

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  5. Dutch brand Mona desserts on shelf in a Dutch supermarket

    Like the vast majority of brands in the world Mona used to have a ‘holding device’ for a logo, which makes it hard to express emotions like fun or joy, or that one you feel when someone puts a monster-sized pudding in front of you. But with its letters released to dance in a field…

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