1. Different brands special edition packaging for Halloween

    It’s that time of year again when brands and retailers show what horrible, creepy, disgusting ideas they’ve dreamed up to entertain us at Halloween. Well don’t expect any surprises. Witches, ghouls, skeletons, pumpkins and dismembered body parts are trending yet again, and just like every year food and drinks and their packaging will be employing…

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  2. Veuve Clicquot Champagne display at the airport

    It seems obvious in hindsight, but you’ve got to applaud the insight that Veuve Cliquot now mines with great panache, to distinguish its brand from dozens of other champagnes: Travellers love accessories. For besuited business blokes it’s a quick rummage in the electrical section, hoping to find yet another bargain camera or an iPhone charging…

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  3. Johnnie Walker display at the airport simulating Louis Vuitton Luggage

    Still on the theme of making people feel good about themselves (which is pretty much the whole point of brands anyway), Johnnie Walker has been working hard to encourage businessmen and women to see themselves as Explorers. Doesn’t that sound a whole lot better than ‘number-crunching knowledge worker catching the last flight home’? The Explorers’…

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  4. Three Chase bottles in a Special gift box, which is a book with the Union Jack Flag

    William Chase (of Tyrrell’s Crisps fame and fortune) has transformed himself from a potato farmer to a bastion of British good taste and style. His Union Jack bow-tied Vodka bottles stand out proudly on many a Travel Retail shelf, but here we have a suitably eccentric gift box of small (but not miniature) bottles. There’s…

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  5. Olympic spirit

    Posted by Steve on Jul 13th 2012 in: Olympic spirit, Special edition packs

    Olympic Circles made of donuts "London 2012"

    After seven years of planning, preparation and creation the London 2012 Olympics are finally upon us. Whilst the architecture and showmanship might not be quite up there with Beijing 2008, the project has redeveloped a neglected area of London’s eastern suburbs, and built excellent stadia for the event itself and future athlete training. Many Londoners…

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