1. Pop Art of a woman crying

    In his recent blog Rob Drent made a very interesting case for the supermarket as an art gallery, with packaging as its exhibits. He extended the analogy to propose different types of art, from Old Masters to the Avant Garde; and to suggest that the purpose of these ‘works’ was to provoke an emotional response…

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  2. Lipton Ice Tea

    Having given Lipton the idea of adding the sun as a sign of vitality (over 12 years ago), David is delighted to see his thinking still very much alive in the latest manifestation of this global brand identity. In many ways this design is simply following Coke and Pepsi away from the now outdated language…

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  3. Herbs and Salt of Provence on Shelf

    Whilst half of their Private Label range could be described as homage à sensual packaging design (the rest being Ready Meals), Marks & Spencer has added two very different offers to maximise its appeal to the middle class shopper. Firstly there’s a smattering of actual A-brands, but only an elite few that M&S knows people…

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  4. Several Beer Brands on a Supermarket Shelf

    As a regular drinker of these superb beers I’ve become used to the fact that their design codes chewed up the rules of the market and spat them in the bin. But to many people browsing the beer aisle, they probably look like alien invaders. Examples of such semiotic brilliance are rare, and their power…

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  5. Dorset Cereals Granola on Shelf

    I would definitely rank myself in the top 10 fans of the original Dorset Cereals packaging. It remains a shining exemplar of the amazing power of design to transform the codes of a market, and attract a large new group of buyers to a previously tired category. If you really want to know how design…

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