1. Trust me, I’m healthy…(2)

    Posted by Steve on Mar 10th 2015 in: Trust me, I'm healthy...

    Graze nature delivered snack box design

    The new packaging codes for snacks It’s well documented that modern lifestyles are changing the way we consume the nutrients we need. Many of us have switched from a regime of three proper meals a day to a situation where ‘grazing’ on several (smaller) meals and snacks is the norm. By 2011, the number of…

    Read more
  2. Trust me, I’m healthy…on shelf

    Posted by Steve on Mar 10th 2015 in: Trust me, I'm healthy...

    FoodClaims

    Thirty to forty years ago, young children snacked once a day, adults consumed coffee or tea between meals, and snacking was a very occasional event. Nowadays our busy lives have created an eating pattern often described by Nutritionists as ‘grazing’. Traditional meals are often skipped or eaten on the hoof, and we take in up…

    Read more
  3. Dried Fruit and nuts on Shelf

    Who said authority figures were dead? Clearly not here, where the world of medicine is evoked to claim some very high ground indeed. The original packaging looked very stern and severe and might as well have used a stethoscope as its brand symbol; but a 2012 redesign introduced the more approachable (and meaning-rich) apple symbol,…

    Read more
  4. Walkers Chips on Shelf

    The world of snacks is hard to imagine without one of its original founders, the small bag of potato crisps (or chips to the rest of the world). Pepsico’s Walkers (Lay’s to the rest of the world) is the Coca-Cola of snacks, aiming for ‘omnipresence’ and prepared to innovate in every channel to get it….

    Read more
  5. Plainly not guilty

    Posted by Steve on Mar 10th 2015 in: Crisps, Snacks & Nuts, Trust me, I'm healthy...

    Marks & Spencer Healthy Snacks on Shelf - Trust me I'm Healthy Issue

    Marks & Spencer know a thing or two about indulgence. Shopping for food there has always been about treating yourself just a little, with everything in store just a little bit more expensive, but sometimes a lot nicer. So don’t expect to see anything but enjoyment expressed in even the most responsible of snacks. This…

    Read more
Back to blog