1. Coco Face bottles

    Naturally I assume that your product is great tasting, offers something new and interesting for a specific consumer, and keeps its promises. But wait…. is that enough? Creating top-drawer branding and packaging for any new drink has never been so challenging. You’ll want your product to fly off the shelf – that’s a given. But long…

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  2. Forget the fun

    Posted by Steve on Mar 10th 2015 in: Trust me, I'm healthy..., Water & Soft drinks

    Healthy Juice on Shelf on Iceland - Trust me I'm Healthy Issue

    Whilst we’re on fruit let’s digress from snacks just briefly to explore another design language associated with health. I often get these two brands mixed up, because (as far as I can tell) they have separately decided to use the same codes to stake their claim as the most serious, healthiest brand on the juice…

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  3. Coconut water based drinks on shelf

    Ok the ‘paradise’ is a bit cartoon-like, but there’s no doubt that VitaCoco’s rapid rise to become the icon of a new healthy drink sector has a lot to do with its simple and iconic desert island scene, and the insight to go for a green coconut as its symbol (it’s fresher than the brown…

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  4. Lipton Ice Tea

    Having given Lipton the idea of adding the sun as a sign of vitality (over 12 years ago), David is delighted to see his thinking still very much alive in the latest manifestation of this global brand identity. In many ways this design is simply following Coke and Pepsi away from the now outdated language…

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  5. Red Bull and Monster Energy Drinks on a Supermarket Shelf

    In a healthy society it’s normal for youth to reject the codes of older generations and create its own. Codes that deliberately alienate parents and are even faintly threatening, but which unite the tribe itself and empathise with its emotional needs. Red Bull once symbolised rebellion against ‘soft’ drinks and still retains a ‘Top Gear’…

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