1. Kiehl's Fathers day shop window display

    It will soon be ‘Father’s Day’ again, that time of year when kids and adults alike are forced by the marketing machine of the greeting card and gift industry to buy something for their Dad. This means that the shops and the internet are stuffed to the gunnels (look it up) with products that are…

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  2. Bacardi Old and New Packaging on Shelf

    Most famous spirit brands have a long history and a complete archive of labels and bottles past. That makes it easy to research and bring back elements of an old favourite from an appropriate period. The challenge is to make it look not like a special nostalgia edition, but to emphasise the craftsmanship of those…

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  3. Veuve Clicquot Champagne display at the airport

    It seems obvious in hindsight, but you’ve got to applaud the insight that Veuve Cliquot now mines with great panache, to distinguish its brand from dozens of other champagnes: Travellers love accessories. For besuited business blokes it’s a quick rummage in the electrical section, hoping to find yet another bargain camera or an iPhone charging…

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  4. Johnnie Walker display at the airport simulating Louis Vuitton Luggage

    Still on the theme of making people feel good about themselves (which is pretty much the whole point of brands anyway), Johnnie Walker has been working hard to encourage businessmen and women to see themselves as Explorers. Doesn’t that sound a whole lot better than ‘number-crunching knowledge worker catching the last flight home’? The Explorers’…

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  5. Defining character

    Posted by Steve on Oct 31st 2014 in: Retail therapy at the airport, Wines & Spirits

    Captain Morgan Spiced Rum and Jack Daniel's displays

    There’s a fine line between symbolism and caricature and this particular manifestation of Captain Morgan just crossed it. Looking like a prop at the Year Six performance of Peter Pan, I don’t think I can take his products seriously. I know he’s not meant to be taken that seriously, but this is alcohol, after all….

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