Apr 25, 2012

Ceci n’est pas une bouteille

Whilst the packaging material of choice for naturally produced, ‘authentic’ juices is clearly glass, here’s an artful example of getting many of the benefits of a heavy, expensive, charmingly old-fashioned bottle without having to actually use one! I have no idea if Danish juice brand Rynkeby uses or has ever used such a bottle, but for me it doesn’t really matter – I believe in this bottle (and the associated story of the juice) as surely as the fact that Magritte smoked a pipe.

Takeout: Works for me. It really shouldn’t, but it does. The trick is using the carton as a canvas, which effectively disappears.