May 20, 2011

Christmas is coming…

… no it’s Easter, but almost like a second Christmas for the lucky recipients of these Easter eggs, which come with TV character-endorsed toys and games.

Packaging for kids’ food takes inspiration from the toy market, especially so when the same licensed characters are in play. The difference is that in food the packaging is usually smaller and always cost‐optimised, so this level of storytelling and fun is harder to achieve.

But not impossible.