Consumer World: French and Spanish homemakers are seeking moments of conviviality and togetherness with family and friends. They hold a positive image of the Dutch as healthy, optimistic and progressive people.
Brand World: Traditional Dutch everyday cheeses like Gouda and Edam have a rich provenance and taste variety but this is little known outside the home market.
Connection: The famous Delftware kissing children motif encodes both tenderness and tradition. The oil-painted landscapes add an informal rural charm.
Success: Tanja Walther, International Marketing Manager: ‘With this design for Royal Hollandia we have created the opportunity to add value to everyday Dutch cheeses. Despite challenging market conditions the brand is performing well at the cheese counter, largely due to the unique and playful branding, executed with great impact on pack and POS materials.’