Nov 9, 2011

Country ambassadors

Welcome to Shelf Life, the blog that reports the stories being told by packaging on the supermarket shelf.

This issue is inspired by a current project to sell the image of one country in another. Can packaging tell us an ownable brand story by invoking aspects of country of origin? Or is this a path to generic ‘postcard’ language that fails to focus on the true brand difference?

Hop on the open-top bus and find out…