To paraphrase an old adage the job of marketing is to ‘sell the sizzle, not the sausage’. If your particular sizzle is authenticity, then take your pick from these 3 ways of selling it: Appetising food from a real chef (or are they just made under licence?); romantic farming couple with unfeasibly trendy wellies but impressively meaty product; or cleverly die-cut framed product surrounded by naive, mixed-media arty collage.