Trays. 30mm of troublesome barrier to your pack getting the attention it deserves, or a great opportunity to get even more? Two ways to get attention here: write ‘Attention’ in big letters on the tray; and put a big friendly brand symbol on the inside, so the empty tray keeps working hard.
We could do a whole blog on the delightfully wacky Michel & Augustin brand, whose strapline ‘les troublions du goût’ promises that normal rules do not apply. Take a look at some of their recipes here.