Nov 1, 2010

Eye‐Catching POS

These Nivea shampoo packs are trying to look appealing with some trendy ‘word cloud’ graphics, but the rather staid pack form and design system imposes limits on that ambition.

Step forward the Nivea girls’ heads, so to speak, with great‐looking hair in any colour framing each row of product. Not much synergy with the pack, but certainly an attention‐grabbing headline.