Shelf Life

Welcome to this special edition of Shelf Life, the blog that comments on the new brands, new packaging designs and innovations popping up daily in supermarkets, worldwide. Nowadays the blog lives on my Linked-In profile, but I thought it might be useful to collate the top 10 ‘liked’ posts from the past 3 months. Enjoy!…

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Van Den Berg

Challenge Create a brand for the Van den Berg family (a highly successful Private Label producer), capturing 4 generations of experience and ‘dough know-how’ and thereby provide a platform for expansion into Export markets around the world. Insight Consumers are more and more attracted to natural foods made with passion and care by small producers.…

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Sauza

Challenge Create packaging for a flagship extra-aged sipping tequila, crafted by Sauza’s Master Distiller in honour of the new corporate brand positioning of ‘Casa Sauza’. Insight Visits to Mexico and the USA gave us a book full of fascinating stories and insights. But for any drinks brand with history and heritage, two things tend to…

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UK Food Trends – a long(ish) view

I distinctly remember buying my first frozen ‘ready meal’ as a student in the 1980’s – a Sharwood’s Beef Bourguignon. It was eye-wateringly expensive (over £2!) but it looked ravishingly delicious and sophisticated in its glossy white box. Studying for a Chemistry Ph.D at the time, I had no clue that I would spend my…

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Frico

Challenge Evolve (in line with a new Global positioning) the brand identity for Friesland Campina’s most exported brand, with a presence in 90+ countries. At the same time resolve regional variations that had crept in through independent re-designs in two lead countries. Insight By providing everyday love and devotion to their families, often with food…

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Cranes cider

Challenge Correct the perceived positioning of the Cranes range from ‘alcopop’ to a craft fruit cider. Before After Insight As designers what’s not to like about the craft boom in food and drink? Products made at small scale with passion, using high quality ingredients to create unique and tasteful experiences. Design Solution The client had…

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5 golden rules for soft drinks branding

Coco Face bottles

Naturally I assume that your product is great tasting, offers something new and interesting for a specific consumer, and keeps its promises. But wait…. is that enough? Creating top-drawer branding and packaging for any new drink has never been so challenging. You’ll want your product to fly off the shelf – that’s a given. But long…

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