Shelf Life

Welcome to this special edition of Shelf Life, the blog that comments on the new brands, new packaging designs and innovations popping up daily in supermarkets, worldwide. Nowadays the blog lives on my Linked-In profile, but I thought it might be useful to collate the top 10 ‘liked’ posts from the past 3 months. Enjoy!…

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Dairy Innovation – a glass half full?

This blog comes to you fresh from last week’s Global Data dairy summit in Amsterdam. So well within its sell-by date. Although I’ve worked with dairy industry clients for nearly a decade, this was the first time I have taken the opportunity to absorb a conference worth of issues, insights and innovation in this sector. So…

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Van Den Berg

Challenge Create a brand for the Van den Berg family (a highly successful Private Label producer), capturing 4 generations of experience and ‘dough know-how’ and thereby provide a platform for expansion into Export markets around the world. Insight Consumers are more and more attracted to natural foods made with passion and care by small producers.…

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Sauza

Challenge Create packaging for a flagship extra-aged sipping tequila, crafted by Sauza’s Master Distiller in honour of the new corporate brand positioning of ‘Casa Sauza’. Insight Visits to Mexico and the USA gave us a book full of fascinating stories and insights. But for any drinks brand with history and heritage, two things tend to…

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UK Food Trends – a long(ish) view

I distinctly remember buying my first frozen ‘ready meal’ as a student in the 1980’s – a Sharwood’s Beef Bourguignon. It was eye-wateringly expensive (over £2!) but it looked ravishingly delicious and sophisticated in its glossy white box. Studying for a Chemistry Ph.D at the time, I had no clue that I would spend my…

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Hertog Jan Vatgerijpt

Challenge. Create the branding and packaging for a series of barrel-aged Grand Prestige beers, to be released annually in strictly limited quantities. Weighing in at 10% ABV, Grand Prestige is known as the Brewery’s ‘Crown Jewel’. Limited quantities were already bottle-aged but barrel-ageing, successfully pioneered by sister brand Goose Island, opens up a whole new…

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