Hertog Jan Vatgerijpt

Challenge. Create the branding and packaging for a series of barrel-aged Grand Prestige beers, to be released annually in strictly limited quantities. Weighing in at 10% ABV, Grand Prestige is known as the Brewery’s ‘Crown Jewel’. Limited quantities were already bottle-aged but barrel-ageing, successfully pioneered by sister brand Goose Island, opens up a whole new…

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Flevosap

Challenge Update the branding and packaging design (unchanged for over 20 years) for a brand of natural, cloudy juices produced on the family farm in Flevoland. Insight Flevosap is a 100% natural, sweet and crisp apple juice, which is partially filtered (so cloudy). It’s the cloudiness that makes Flevosap taste a whole lot nicer than…

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Holland Master

Challenge. Create a single global brand from a diverse portfolio of products, brands and sub-brands, positioned as a premium cheese experience for food lovers. Insight. Consumers are attracted to brands that set out to help them break with their regular routines and discover new tastes and experiences. Solution. Moving beyond stuffy tradition but respecting premium…

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Jack Links

Challenge Identify the optimum positioning of the Jack Link’s brand for European consumers, and redesign the packaging to reflect this. Jack Link’s is a family business with a billion dollar turnover in meat snacks, a diverse category whose signature product is Beef Jerky. Insight Increasingly busy lifestyles have driven snacking growth for many years, but…

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Peperami

Challenge. Make Peperami more ‘mentally available’ on shelf. Improve visibility and navigation, including new outers for upright merchandising, and to stretch the design system to communicate future product innovation on protein type and format. Before After Insight. Peperami has two distinct audiences: ‘men on the move’ who buy it as a tasty handheld snack from convenience…

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Van Den Berg

Challenge Create a brand for the Van den Berg family (a highly successful Private Label producer), capturing 4 generations of experience and ‘dough know-how’ and thereby provide a platform for expansion into Export markets around the world. Insight Consumers are more and more attracted to natural foods made with passion and care by small producers.…

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Sauza

Challenge Create packaging for a flagship extra-aged sipping tequila, crafted by Sauza’s Master Distiller in honour of the new corporate brand positioning of ‘Casa Sauza’. Insight Visits to Mexico and the USA gave us a book full of fascinating stories and insights. But for any drinks brand with history and heritage, two things tend to…

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Ongekend

Challenge Create a suitably intriguing brand identity for a beer with no name. ‘Unknown’ is a range of three experimental brews, each the brainchild of one of Hertog Jan’s brewers and made in a strictly limited edition of one ‘kettle’ only (20,000 bottles).  Insight. Unknown (‘Ongekend’ in Dutch) need not mean unbranded. Both the word and…

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Happy Rebel

Challenge Create a new brand that brings deliciously dark, organic, fair-trade chocolate out of the ‘Eco’ channel, to a mainstream audience. Insight Healthier food and drink brands are no longer just for those who wear brown sandals. Many consumers are looking for natural, less-processed, made-with-love food brands. And they don’t expect any trade off on…

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