Hertog Jan

Challenge Evolve the Visual Brand Identity to capture the brand promise in an iconic but flexible way. Create a clear family feel for a diverse portfolio of charismatic beers. Insight If you want to make a beer brand distinctive you can do a lot worse than name it after a 13th Century, battle-loving, womanising Duke…

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Frico

Challenge Evolve (in line with a new Global positioning) the brand identity for Friesland Campina’s most exported brand, with a presence in 90+ countries. At the same time resolve regional variations that had crept in through independent re-designs in two lead countries. Insight By providing everyday love and devotion to their families, often with food…

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Cranes cider

Challenge Correct the perceived positioning of the Cranes range from ‘alcopop’ to a craft fruit cider. Before After Insight As designers what’s not to like about the craft boom in food and drink? Products made at small scale with passion, using high quality ingredients to create unique and tasteful experiences. Design Solution The client had…

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