Shelf Life

Welcome to this special edition of Shelf Life, the blog that comments on the new brands, new packaging designs and innovations popping up daily in supermarkets, worldwide. Nowadays the blog lives on my Linked-In profile, but I thought it might be useful to collate the top 10 ‘liked’ posts from the past 3 months. Enjoy!…

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Frico

Challenge Evolve (in line with a new Global positioning) the brand identity for Friesland Campina’s most exported brand, with a presence in 90+ countries. At the same time resolve regional variations that had crept in through independent re-designs in two lead countries. Insight By providing everyday love and devotion to their families, often with food…

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Cranes cider

Challenge Correct the perceived positioning of the Cranes range from ‘alcopop’ to a craft fruit cider. Before After Insight As designers what’s not to like about the craft boom in food and drink? Products made at small scale with passion, using high quality ingredients to create unique and tasteful experiences. Design Solution The client had…

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Hertog Jan Vatgerijpt

Challenge. Create the branding and packaging for a series of barrel-aged Grand Prestige beers, to be released annually in strictly limited quantities. Weighing in at 10% ABV, Grand Prestige is known as the Brewery’s ‘Crown Jewel’. Limited quantities were already bottle-aged but barrel-ageing, successfully pioneered by sister brand Goose Island, opens up a whole new…

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