Nestlé sure know how to milk their assets, especially their milk chocolate ones. The unique product structure and mouthfeel of the four-fingered chocolate covered wafer had made Kit-Kat the UK’s favourite countline bar long before they acquired the brand. But after a few false starts, they’ve now got a firm handle on the design strategy for growth – paint the shelf red and white, with just enough flavour or occasion codes to do the job.
With Augmented Reality enabled packs and advertising getting consumers involved in the choice of new flavours, this is a brand truly fit for the digital age (geddit?)