Apr 25, 2012

Food, but not as we know it

Here’s a challenging brief: sell the kind of food that authentic hunter-gatherers actually eat to rich westerners, right on the front end of the ‘early adopter’ curve. Resisting the temptation to show picturesque locations or exotic tribal dress, the ‘edible’ brand opts for a combination of retro Sci-Fi logo, scattered infographics and pharmaceutical packaging.