Nov 30, 2012

Garnishing the truth

Given the choice, people like to see what they’re going to buy, especially when it claims to be fresh. Selling sliced meat or cheese presents several challenges – including approximating a fresh look in a plastic tray covered in a plastic film. Coloured trays, including some in convincing wood effect patterns can help, but it was the extra little garnish on top that made me notice this brand. Watch out for that green fade though, that’s less appetising.