Oct 18, 2010

Go with the flow

Handwash expert Carex dominates this sector with a simple proposition backed up by its equally simple name: Care, but with an x on the end (so you know it also works to clean and disinfect).

The new design makes an apparently small step to great effect: a dynamic wave crashes across the logo, and also interacts with the now fully transparent bottle to give a pleasing promise of ‘hand refreshment’. Job done.