Tetley made quite a splash a few months ago with the news that the Tetley Tea Folk, the advertising icons that made the brand famous, were back after nearly 10 years in the cupboard.
Around the same time new pack designs were introduced across an increasingly diverse range of products, including green tea and redbush (Tea Folk can’t be doing with ‘rooibos’).
So what’s the packaging story being told here? Try as I might I can’t seem to get further than ‘dancing leaves’, attractive but generic. In a market built and sustained by heavy advertising spends, maybe the pack doesn’t have to do more? Watch the great launch ad and tell me what you think.