Sep 11, 2014

How ‘craft’ design is changing packaging

In this ‘bite-size’ issue we explore just a couple of examples of the changing codes in packaging. It’s getting a lot more interesting, creative and crafted, led by a growing number of smaller producers who don’t have a big factory and even bigger shareholders. With packaging as their biggest marketing investment, many of these brands are re-invigorating the medium (rather like Private Label did 20 years ago)…