Feb 27, 2013

I can’t believe it’s Italy

Oh dear, do these look like they ran down the same factory line this morning or what? Mazola feels like the true owner of a bottle (albeit cost-optimised  to obscurity) based on its corn heritage. Sharing a bottle has benefits of course, but here we’re seeing mainly the drawbacks – no system to explain how these brands might be a strategically planned range, and a cheap watercolour Tuscany that combines with the contrived name to shout ‘commodity’.

Hard to do a good cliché when half the pack tells a different story.