Dec 3, 2010

Jan, Jan the pancake man

In the Dutch market this must be the UK equivalent of a steak and kidney pie called John. Or a TV channel called Dave.

With its brand story firmly rooted in the well-trodden path pioneered by innocent and Michel et Augustinto name but two, Jan has nonetheless managed a new twist.

To me it’s the kids scribbling on the tablecloth (or the paper provided) whilst waiting for your order at de Pannenkoekenhoeve. A great story to lessen the guilt of buying a product as ultra-convenient as this. Whatever next, microwaveable sausages called Frank?