Jun 1, 2012

Jubilee packaging

Times of uncertainty always create a resurgence of nostalgia, defined as ‘a yearning for the past, often in idealised form’. So as the World heads into choppy and uncharted economic waters, what could be more reassuring than a nice cup of tea, a biscuit and a spot of flag-waving?

Nostalgia for us Brits doesn’t get much better than the 60th anniversary of the Queen’s reign. Temporarily re-creating that sense of community that went out of fashion in the early 80‘s, we’ll be partying in villages, towns and cities until the pubs shut, over a special 4-day weekend granted by Her Royal Highness in association with the drinks industry.

We asked our team to find out how the world of packaging design has chosen to help people celebrate…